Motivation in the metaverse: A dual-process approach to consumer choices in a virtual reality supermarket
IntroductionConsumer decision-making processes involve a complex interrelation between perception, emotion, and cognition.Despite a vast and diverse literature, little effort has been invested in investigating the neural mechanism behind such processes.MethodsIn the Course a pied - Femme - Vetements - Pantalon - Lamine present work, our interest wa